Category: Media
This category will award the best example of work where media plays a central role in the creative idea and execution.
As the Council you will look for:
Brands that go beyond typical media strategies and media buys to think creatively about how and where their messaging appears, and how that impacts the message itself.
KPI’s:
Entries must demonstrate a quantifiable impact (results) towards the problem being addressed, isolated for the specific period of the campaign:
Additional Supporting KPI’s (showing uplift in any of the following kpi’s only makes the case stronger):
- MROI increase
- Reach vs. Target Audience (Passion Point)
- Earned Media % vs. benchmark
- Sales / Volume / Incrementality
Campaigns to score for:
NB: The campaigns listed below cannot be clicked to score or edit them directly.