Category: Mega Platform
This category will award brilliantly creative ways of bringing a Mega Platform to life, leveraging Entertainment & Branded Content and Experiential marketing to improve the passion point and occasion for the consumer.
As the Council you will look for:
Work that is capable of competing against all other forms of entertainment and experiences – not just against the brand’s competitive set. This work should stand on its own creative merits, leveraging owned channels or platforms, and grow audience engagement for the brand.
KPI’s:
Entries must demonstrate a quantifiable impact (results) towards the problem being addressed, isolated for the specific period of the campaign:
Additional Supporting KPI’s (showing uplift in any of the following kpi’s only makes the case stronger):
- Reach vs. Target Audience (Passion Point)
- MROI
- Engagement vs. Benchmark
- Brand Equity (MDS / Shift in Key Attributes)
Campaigns to score for:
NB: The campaigns listed below cannot be clicked to score or edit them directly.
- Club Lager - Joey Test