Category: Innovation
This category will award innovation, be it a product innovation, packaging or other, created to solve a consumer pain point or need, in an original and effective way.
As the Council you will look for:
A never-before-seen idea that meets a previously underserved consumer need and builds a competitive advantage for our brand.
KPI’s:
Entries must demonstrate a quantifiable impact (results) towards the problem being addressed, isolated for the specific period of the campaign:
Additional Supporting KPI’s (showing uplift in any of the following kpi’s only makes the case stronger):
- Sales / Volume
- Incrementality
- Brand Equity (MDS / Shift in Key Attributes)
Campaigns to score for:
NB: The campaigns listed below cannot be clicked to score or edit them directly.