Category: Low Budget, Quick Reflexes
This category will award the most creative and impactful campaign with a low all-in budget, reacting to a cultural event, emerging technology, or consumer behavior before the competition.
As the Council you will look for:
A piece of work that shows agility on the part of the brand, going from idea to execution in a short amount of time on a limited budget (comparative to the market and the competition). In terms of Low Budget or Quick Reflexes: It can be one, or the other, but best when it’s both.
KPI’s:
Entries must demonstrate a quantifiable impact (results) towards the problem being addressed, isolated for the specific period of the campaign:
Additional Supporting KPI’s (showing uplift in any of the following kpi’s only makes the case stronger):
- Earned Media vs. Benchmark
- Engagement vs. Benchmark
- All-in budget, compared to annual budget and market share/competition
Campaigns to score for:
NB: The campaigns listed below cannot be clicked to score or edit them directly.