Category: More Cheers! (Inc. Smart Drinking)
This category will award purposeful brand initiatives including those that align with our company purpose of creating a future with more cheers as well-as responsible drinking initiatives.
As the Council you will look for:
Brands that use a differentiated approach to improve people’s lives, make the world a better place, or drive responsible use in a way that creates real impact, blazes a new trail, and feels true to the brand.
KPI’s:
Entries must demonstrate a quantifiable impact (results) towards the problem being addressed, isolated for the specific period of the campaign:
Additional Supporting KPI’s (showing uplift in any of the following kpi’s only makes the case stronger):
- Brand Equity (MDS / Shift in Key Attributes)
- Corporate Reputation
- Earned Media vs. Benchmark
- Engagement vs. Benchmark
Campaigns to score for:
NB: The campaigns listed below cannot be clicked to score or edit them directly.