Category: Design
This category celebrate visual craftsmanship. The work should demonstrate creative approaches that use visual and strategic design to build strong brand connections, engage audiences, and leave lasting impressions through cohesive design.
As the Council you will look for:
The work should demonstrate exceptional creativity, innovation, and craftsmanship in the use of design to solve problems, communicate ideas, and create impactful brand experiences. Work that pushes boundaries, whether through graphic design, branding, packaging, or digital interfaces, and that effectively engages audiences.
KPI’s:
Entries must demonstrate a quantifiable impact (results) towards the problem being addressed, isolated for the specific period of the campaign:
Additional Supporting KPI’s (showing uplift in any of the following kpi’s only makes the case stronger):
- Incrementality
- Market Share / Sales uplift
- Brand Equity (MDS / Shift in Key Attributes)
Campaigns to score for:
NB: The campaigns listed below cannot be clicked to score or edit them directly.