Category: Trade (Prev. BEES)
This category will award the best work that used creativity to achieve commercial success in the retail environment through a customer-focused initiative.
As the Council you will look for:
Creative marketing campaigns that re-imagine the retail environment or expand and evolve our relationship with customers; ideally executed in partnership with key account partners complimenting their strategy. Must have leveraged data and insights, shopper data, omni channel, and drove impact at scale.
KPI’s:
Entries must demonstrate a quantifiable impact (results) towards the problem being addressed, isolated for the specific period of the campaign:
Additional Supporting KPI’s (showing uplift in any of the following kpi’s only makes the case stronger):
- % of stores / # of locations / # of activations
- Sales Impact / Volume uplift
- Customer Growth
Campaigns to score for:
NB: The campaigns listed below cannot be clicked to score or edit them directly.