Category: Data & DTC
This category will award the best work that used creativity to achieve commercial success via e-commerce or direct-to-consumer channels. Work that was enhanced and elevated by a creative use of data will be also considered.
As the Council you will look for:
Ideas where data plays a central role in the creative work and/or Ideas that leverage e-commerce or direct-to-consumer mechanics to more effectively ENGAGE – and/or CONVERT – potential buyers.
KPI’s:
Entries must demonstrate a quantifiable impact (results) towards the problem being addressed, isolated for the specific period of the campaign:
Additional Supporting KPI’s (showing uplift in any of the following kpi’s only makes the case stronger):
- MROI/ROAS
- Sales Impact / Volume Uplift
- What insight was possible because of data
- Impact of the data and insight on the creative outcome
- Data Acquisition
Campaigns to score for:
NB: The campaigns listed below cannot be clicked to score or edit them directly.
- Castle Double Malt - test
- 2M - Joe Test